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Senior Devs: You’re Now Expected to Be Full-Stack Builders not Developers!

Hi Reader, The traditional role boundaries that defined tech careers for the last 20 years are breaking. Satya Nadella recently explained what LinkedIn (a Microsoft company) has already done: They used to have separate product managers, designers, front-end engineers, and back-end engineers. They took those four roles, increased the scope, and combined them into one: full-stack builders. At the same time, the way we build AI products has inverted. The new workflow no longer starts with a PRD...

4 days ago • 2 min read

hi Reader, Developer marketing just got a lot hotter. Around two months ago, Grok Build dropped as a serious competitor to Claude Code. Fast, sharp, and genuinely useful. A lot of us (myself included) started leaning back into Cursor + Grok because of it. And now Meta has thrown its hat in the ring with Muse Code — a multi-agent terminal tool built for large codebases. What’s really happening here? Claude Code didn’t just launch a product. It proved product-market fit for AI coding agents....

6 days ago • 1 min read

12 months ago, we started working with a potential client. They were worried about how AI might impact their role and career. They could see the technology moving fast and knew they probably needed to think differently about their future. They asked questions. They explored options. They engaged with us for a while. Then they disappeared. We followed up a few times. Nothing. That's usually what happens when someone recognizes a shift is coming but doesn't yet feel immediate pressure to...

9 days ago • 2 min read